A TikTok-first content strategy built around what actually performs in the beauty sector.
Client: Twenty2 Beauty by Ana
Services: Social media strategy · Content production · TikTok growth · Lead generation
Timeline: Ongoing
The problem
A talented beauty specialist with an existing social media presence but content that wasn’t producing bookings. Generic posts. Low engagement. No strategy. The quality of the work wasn’t reflected online.
What we built
A TikTok-first content strategy built around what actually performs in the beauty sector: specific, differentiated video formats that aren’t interchangeable with a hundred other salon accounts. Algorithmic targeting through precise hashtag strategy qualified reach, not just volume. Every piece of content designed with lead generation as the primary objective, and brand authority as the secondary.
The results
Metric
Result
New daily bookings from social
2 new appointments per day, clients coming directly from social media
TikTok followers
+100 new followers in 1 month
Video engagement rate
50%+ on videos and stories significantly above platform average
Top video performance
13,000 views on a single video
Comments
Active comments across all social platforms
Profile views
85 qualified profile views in 2 weeks real people, real intent
Brand awareness
Entire existing and new clientele asking who makes the videos
Focus
Algorithmic targeting · Qualified reach · Lead generation · Brand authority
Category:
Social Media · Content · TikTok Growth
Location:
UK
Headline result:
2 new bookings per day from social media. 13K views. 50%+ engagement rate.
Before SkyVoque, Ana’s content existed. After SkyVoque, it works. Every video is built to perform algorithmically and convert viewers into clients not just accumulate impressions.
Strategy and production: Andreea
A note on where we are.
We’re a young agency. Some of these projects are websites. Some are marketing campaigns. Some are both.
What they have in common: every client came to us with no online presence, or one that wasn’t working. They left with something that does.
We’re not going to put a campaign we ran for a large brand in our portfolio to look more established than we are. Everything above is ours built by Dan and Andreea, not passed to a team of juniors.
