ADVANCED SEARCH ENGINE OPTIMIZATION
SEO that earns rankings.
Not buys them.
Technical audits, on-page optimisation, and content that actually deserves to rank. No spam links. No black-hat shortcuts. No “we’re working on it” excuses.
Most SEO agencies are selling 2014’s playbook.
You know the pitch. “We’ll get you to page one in three months.” “Guaranteed rankings.” “1,000 backlinks for £299.”
It doesn’t work anymore. It hasn’t for years.
Google’s algorithm has had AI in the loop since 2015. The ranking factors that mattered in 2014, keyword density, exact-match domains, link volume, have been replaced with things that are much harder to fake: content quality, search intent matching, user experience, page speed, expertise signals.
The agencies still pushing the old playbook aren’t doing SEO. They’re laundering your money into spammy directories and praying Google doesn’t notice.
We don’t do that. We do the slow, technical, content-led work that actually moves rankings.
Three pillars. No shortcuts.
Technical SEO
Site speed. Core Web Vitals. Crawlability. Indexation. Schema markup. Internal linking. The boring, technical work most agencies skip because it’s hard and clients don’t see it. We start here, every time. If your foundation is broken, no amount of content will save you.
On-Page & Content SEO
We map every page to a search intent. We rewrite (or write from scratch) copy that matches what people are actually searching for. We structure content properly, headings, meta, schema, internal links so Google understands what each page is for.
Authority & Off-Page
Earned links from real publications. Digital PR. Guest content on sites that actually matter in your sector. We don’t buy links from PBNs or directory farms. It’s slower. It works.
The process. No mystery.
Free Strategy Call
We look at your site, your rankings, and your competitors. We give you an honest read on what’s possible.
Technical Audit
Full crawl. Core Web Vitals. Indexation. Schema. Mobile usability. Internal linking. We hand you a prioritised list of fixes and then we fix them.
Keyword & Content Strategy
We don’t chase vanity keywords. We map keywords to business outcomes which queries bring buyers, not just traffic. Then we plan content to win those queries.
On-Page Optimisation
Existing pages get rewritten, restructured, and re-optimised. New pages get built where there are gaps. Schema, internal links, image optimisation, all handled.
Content & Link Building
Monthly content production. Outreach for earned links. Digital PR where it makes sense.
Reporting
Rankings. Traffic. Conversions. What we did. What we’re doing next. No 50-page PDFs you’ll never read.
Week 1
A realistic timeline.
SEO isn’t fast. Anyone promising rankings in 30 days is lying. Here’s what real timelines look like:
Months 1-3: Foundation
Technical fixes ship. Content begins. You’ll see early signs, better Core Web Vitals, faster indexation, the first few keywords moving. Don’t expect traffic spikes yet.
Months 3-6: Momentum
Existing pages start ranking better as Google recognises improvements. New content begins picking up impressions and clicks. Traffic starts trending up.
Months 6-12: Compounding
This is where SEO pays off. Pages we built six months ago are now ranking. Authority is building. Traffic compounds.
Year 2 onwards:
The flywheel Done right, SEO becomes your cheapest acquisition channel. Pages you built in year one are still bringing leads in year three. That’s the math that makes SEO worth it but only if you start.
Who It’s For?
This service is built for…
UK businesses that want long-term, compounding traffic
Service businesses where buyers Google before they buy
You’ve been burned by an agency before and want straight answers
E-commerce brands that want category and product pages to rank
Founders who understand SEO is a 12-month commitment, not a 30-day sprint
Probably not for you if…
You need leads next month, start with paid ads
Your business doesn’t have search demand (we’ll tell you honestly in the call)
You want guaranteed rankings, we don’t lie
SEO that compounds. Three tiers to match your ambition.
SEO is the slowest channel and the cheapest one over time. Every retainer below is a long game, designed to build assets you’ll still benefit from in year three.
No project pricing for SEO. Here’s why. A “one-off SEO project” delivers an audit and a wishlist. It doesn’t deliver rankings. Real SEO is the slow accumulation of technical fixes, content, and authority, work that takes 6 to 12 months to compound. We work on monthly retainers because anything shorter doesn’t give the work time to perform.
FOUNDATION
£795/month
Excl. VAT ·
6-month minimum
For businesses ready to be found on Google for the first time.
Build the foundation. Get found.
Includes:
Full technical SEO audit + monthly health checks
Core Web Vitals & site speed optimisation
Schema markup, meta data, structured data setup
Up to 10 target keywords mapped to business outcomes
On-page optimisation across existing pages
2 new SEO-optimised pages or articles per month
Google Business Profile optimisation (for local businesses)
Monthly rankings + traffic report
One quarterly strategy call
Best for: local service businesses, single-product e-commerce, and SMBs starting their organic growth journey.
Start with FoundationCLIMB
£1,495/month
Excl. VAT ·
6-month minimum
For businesses with a foundation in place, ready to climb the rankings.
Content engine + link earning. Real momentum.
Everything in Foundation, plus:
Up to 30 target keywords across multiple intent types
4 long-form SEO articles per month (1,500+ words, properly optimised)
Internal linking strategy + topic cluster development
Earned link building through digital PR & guest content
Competitor gap analysis (quarterly)
Conversion-focused landing pages (1 per quarter)
Monthly strategy call with Dan & Andreea
Priority email support (same-business-day response)
Best for: SMBs and e-commerce brands with proven product-market fit, ready to scale organic traffic into a real revenue channel.
Choose ClimbAUTHORITY
£2,795/month
Excl. VAT ·
12-month minimum
For businesses competing in serious markets where SEO directly drives revenue.
Multi-keyword warfare. Niche domination.
Everything in Climb, plus:
Unlimited target keywords across multiple categories
8 long-form articles per month + content refresh program for existing pages
Active digital PR campaigns for high-authority backlinks
E-E-A-T signal building (author profiles, credentials, citations)
International / multi-region SEO (if relevant)
Custom Looker Studio dashboard with ranking + revenue attribution
Bi-weekly strategy calls
Direct Slack/WhatsApp channel, same-hour responses during business hours
Best for: established e-commerce brands, professional services firms in competitive verticals, and businesses where the top organic position is worth £100k+/year in revenue.
Choose AuthorityThe fine print, in plain English:
Why 6 to 12 month minimums?
Because SEO doesn’t move in 30 days. Anyone offering a 1-month “SEO trial” is selling you the audit, not the result. Our minimums protect both sides, you get enough time for the work to perform, we get enough commitment to do the work properly.
No “guaranteed rankings.”
No serious agency offers them. Anyone who does is either lying or building in such a margin you’d be better off without them. What we guarantee is the work, the transparency, and our process.
You own everything.
Content, optimisations, audits, link relationships, documentation — all yours. We work in your accounts. If we ever stop working together, you walk away with everything we built.
Content production stays on-brand.
Andreea writes or edits every piece. We don’t outsource SEO content to AI farms — Google catches that, and so do your readers.
Upgrade or downgrade between tiers
– with 30 days’ notice after the minimum term.
Third-party tools
(Ahrefs, SEMrush licenses, etc.) are covered in our retainer. No surprise tool bills.
Need something different?
Some businesses don’t fit a tier. Maybe you only want a one-off technical audit. Maybe you have an in-house content team but need help with technical SEO. Maybe you want SEO bundled with Website + Marketing.
We’ll build a custom retainer around what you actually need.
Not sure which tier fits?
Most clients aren’t, at first. The Strategy Call is where we benchmark you against your competitors, look at your current rankings, and tell you honestly which tier makes sense, or whether SEO is even your priority right now.
Book a Free Strategy CallQuick questions before you book.
Depends on the keyword and your competition. Low-competition local terms can move in 2-3 months. Competitive commercial keywords often take 6-12 months. Anyone giving you a definitive answer hasn’t done SEO seriously.
No. Anyone who does is either lying or building in such a margin you’d be better off without them. What we guarantee is the work, the transparency, and our process.
More than ever. Google still drives the majority of organic discovery. AI search engines (ChatGPT, Perplexity, Google AI Overviews) pull from the same well-optimised, well-structured content that ranks on traditional search. The fundamentals don’t change.
Yes, but only earned, real links. Digital PR, guest content on quality sites, partnership outreach. We don’t buy links, use PBNs, or submit to spammy directories. Those tactics get you penalised, not ranked.
Yes. Google Business Profile optimisation, local citations, location pages, review strategy. If your business depends on local searches (“plumber near me”), this is where we focus.
We’ll do a free audit of their work as part of the Strategy Call. We’ll tell you honestly whether they’re doing good work, mediocre work, or actively damaging your site.
Yes. Content, optimisations, audits, link relationships, documentation, all yours. We work in your accounts. If we part ways, you walk away with everything we built.
THE INVISIBLE COST
Stop renting traffic. Start owning it.
Book a free 45-minute Strategy Call. We’ll audit your current SEO, benchmark you against your competitors, and tell you exactly what we’d do whether you hire us or not.
request your deep SEO auditNo pressure. Just a clear path to growth.
