A dual-platform content strategy across TikTok and Instagram
Client: Aesthetic Clinic by Cryss
Services: Social media strategy · Content production · TikTok growth · Instagram growth · Lead generation
Timeline: Ongoing
The problem
An aesthetic clinic with real expertise and a growing reputation but a social media presence that wasn’t converting. In the aesthetics sector, trust is everything. Potential clients research extensively before booking. Without a content strategy that builds authority and drives qualified reach, even the best clinician stays invisible online.
What we built
A dual-platform content strategy across TikTok and Instagram, built around content formats that perform algorithmically in the aesthetics niche. Every piece of content designed with three goals in mind: qualified reach, lead generation, and retention keeping existing clients engaged while attracting new ones.
Reels structured specifically to convert viewers into bookings. TikTok content engineered for algorithmic distribution to the right audience, people actively researching aesthetic treatments, not just scrolling past.
The results
Metric
Result
New daily clients from Reels
+3 new clients per day directly from Instagram content
TikTok followers
+100 new followers in 1 month
Instagram followers
+50 new followers in 1 month
Client retention rate
50%+, existing clients staying engaged and rebooking
Engagement
Active comments and interaction across both platforms
Reach focus
Algorithmic targeting delivering qualified, treatment-ready audience
Focus
Algorithmic targeting · Qualified reach · Lead generation · Client retention · Brand authority
Category:
Social Media · Content · TikTok & Instagram Growth
Location:
UK
Headline result:
3 new clients per day from Reels. 50%+ retention rate.
In aesthetics, clients don’t book on impulse, they research, compare, and trust. Cryss’s content now builds that trust at scale. Three new clients per day from social is not a vanity metric. It’s a booked diary.
Strategy and production: Andreea
A note on where we are.
We’re a young agency. Some of these projects are websites. Some are marketing campaigns. Some are both.
What they have in common: every client came to us with no online presence, or one that wasn’t working. They left with something that does.
We’re not going to put a campaign we ran for a large brand in our portfolio to look more established than we are. Everything above is ours built by Dan and Andreea, not passed to a team of juniors.
