A video-first content strategy built for TikTok and social platforms
Client: Hemel Food Center
Services: Social media strategy · Content production · TikTok growth · Brand authority
Timeline: Ongoing
The problem
An independent food retailer, great products, loyal local customers with no meaningful social media presence and no content generating results. Growth was capped by geography: only people who already knew the shop came back.
What we built
A video-first content strategy built for TikTok and social platforms designed to showcase the shop’s character and range in a way that performs algorithmically. Precise hashtag strategy that made the profile visible beyond the local area. Customer testimonial content to drive trust and in-store conversion.
The results
Metric
Result
Top video performance
38,000 views on a single video
Story followers
+2 new followers per story, consistent organic growth
Comments & engagement
High comment volume and community response
In-store sales
Increased, driven by testimonial content
Strategic partnerships
Major London warehouses calling to enquire about buying, result of increased visibility
Profile visibility
Strong algorithmic distribution through targeted hashtag strategy
Focus
Algorithmic targeting · Qualified reach · Strategic partnership development · Brand authority · Lead generation
Category:
Social Media · Content · TikTok Growth
Location:
Hemel Hempstead, UK
Headline result:
38K views. Wholesale warehouses calling. Sales up.
Hemel Food Center went from a local shop to a brand that London wholesale warehouses are now approaching directly. That’s not just social media growth, that’s business development through content.
Strategy and production: Andreea
A note on where we are.
We’re a young agency. Some of these projects are websites. Some are marketing campaigns. Some are both.
What they have in common: every client came to us with no online presence, or one that wasn’t working. They left with something that does.
We’re not going to put a campaign we ran for a large brand in our portfolio to look more established than we are. Everything above is ours built by Dan and Andreea, not passed to a team of juniors.
